Giant newspaper!
Advertising has changed drastically over the past five years; media buyers are looking to staunch the bleeding caused by viewers skipping ads with their TiVos and downloading ad-free media from an unimaginable wealth of sources. The conventional advertising model indeed appears to be broken; the solution, clearly, is to make the advertising venues bigger.
It was in response to this need that the estimable Dr. Hereford von Schnittke entered his top-secret laboratory in Belgium, armed with an untold number of chemical compounds and the arcane knowledge of the centuries. He emerged months later, a victorious smile upon his face - he had created the monster newspaper, a hybrid of publishing vehicle and blood-drenched hellspawn. Customers would no longer be able to avoid advertisements - oh, no, they would not! Dr. von Schnittke had quite seen to that.
Oh, and, yes - helllllloooo ladies!

Reader's Comments
“GENTLEMEN!”
/von Schnittke
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